Conceptually this has some potential, but as is there lacks a flow from top to bottom. Upon initial view attention is drawn towards giant spring because it has the highest contrast of any other element in this design, ballerina and text are relatively light weight in terms of visibility on page in this design. Typography is consistent as far as fonts are concerned, but their alignment doesn't follow suit which could make for a sleeker presentation. Headline is center aligned, while other two groups of text are either left or right justified, choose one format for alignment and use that more/or less through out design.

I agree with the avobe, except I don't think the centered text is harmful. I think you should definitely move it around in the negative space to see it it lock itself in anywhere. It is centered text centered in whitespace, if you move it over, OR justify it right or left then center it see what happens. I think the contrast of the ballerina needs to be a little stronger to compete better with the heavy pipe thingas well.
great concept.